Anti-Save

 

  • This is something that seems fairly straight forward, but like many ‘fairly straight forward’ things… it is hard to keep on the front of your mind!
  • We are constantly tricked, psychologically, into thinking we ‘need’ or ‘want’ specific products… This isn’t new news, hello… Everyone loves Mad Men right?
  • How do we address and avoid the brain wash?
  • Stay away from a general waltz of the clearance isles… I know I know, it is SO tempting to buy that little thing that would make life SO MUCH easier… That bright orange tag doesn’t help either. Ever notice that… The ‘sale’ items always have a very catchy tag. This is the point,
    • to get your attention
    • to give a false impression that this is a limited supply
    • to give the impression that the product is discounted
    • In actuality, most products are marked up before being ‘clearenced’ or before being put ‘on sale’. The mind loves that feeling of ‘saving money’.
    • All that being said, think about how much money you would really save, if you didn’t save on those sale items… because you didn’t buy them at all.
    • YOU DON’T SAVE MONEY BUYING SOMETHING ON SALE THAT YOU WOULD NOT TYPICALLY BUY… That is the lucrative deal. That’s how you end up with kicknacks and odds and ends.
    • Live simply and only stop in for what you need. Minimize.